Tag Archives: analytics


Is report a noun or a verb? Working with a group of professionals that spent better part of an hour talking about one word. I enjoy a good debate and generally like to talk about language, but have to admit that I checked out of the discussion – not such a proud moment. One of those times, when being the leader, rather than a participant would have been nice. If it was my meeting I would have cut it off after a few minutes. End of discussion.

My issue is that the noun version of report is irrelevant. We don’t create or distribute a report in 2014. We share raw data, formatted information, results or recommendations.