Marketing Week

During marketing week we had the chance to hear directly from leaders about their experiences and careers in marketing.  Interesting, but everyone has a story like the ones we heard.  I was looking for the lessons learned and how that applies to me and my work and career.  A sampling of my notes:

Very powerful when a marketer prefaces comments with; “the data suggests.”

You have done something right, when sales asks you to meet with a tough customer.  It shows they trust you and believe that you can help them. 

Can you deliver a hard message to the sales team? 

Can you generate customer enthusiasm?

Are you willing to ask the obvious questions?

Make sure that you know the difference between “assertive” and “aggressive.”

Be ready for this interview question.  “Who have you mentored or managed that you are most proud of?”

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