According to Henry David Thoreau, even ants are busy. “The question is: What are you busy about?”
Is it possible that nonstop busyness keeps a person from what is really important? That was an easy question. Of course the answer is, yes. I confess that I am not a big reader of Thoreau, but I recently heard the popular expression; life is what happens when you are busy making plans.
A mid-year goal for me is to become more aware of the business priorities and make sure my actions are supporting those priorities. I want to be busy on the right things. As a marketer, I have the additional responsiblity to connect everything back to customer needs.
Keeping it simple, focused and possibly even a little less busy.