Ability to win – Harry Potter Movie

Marketing is cool. Many reasons, including the propensity for marketers to create both confusing and meaningful graphs.  We love to tell a story with one graph.   This week I learned this one on customer benefit analysis. 

Ability to win – Graph 

Blue bars represent the customer benefit / what is important.  For this movie example I chose to graph; entertainment, community / family, connection, and price.  The lines represent performance relative to the customer benefit.  Harry Potter is entertainment for young and old, it is a movie to go to with your friends and family, and the connection to the characters is real.  The price paid for Harry Potter is the same as the price paid for any other movie.  Harry Potter has amazing and overwhelming ability to win.  About 6x the gross of Megamind.

Advertisements

One response to “Ability to win – Harry Potter Movie

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s