Marketing is cool. Many reasons, including the propensity for marketers to create both confusing and meaningful graphs. We love to tell a story with one graph. This week I learned this one on customer benefit analysis.
Blue bars represent the customer benefit / what is important. For this movie example I chose to graph; entertainment, community / family, connection, and price. The lines represent performance relative to the customer benefit. Harry Potter is entertainment for young and old, it is a movie to go to with your friends and family, and the connection to the characters is real. The price paid for Harry Potter is the same as the price paid for any other movie. Harry Potter has amazing and overwhelming ability to win. About 6x the gross of Megamind.