Sleep

What keeps you up at night?  Marketers like this question.  The thinking is that if you can find what is so aggravating for the client, that they work on it during the day and even during non-work hours, AND you have a solution, then win-win is possible.  The client can relax, at least during their off hours, and your solution returns value to your organization, that is the winning outcome we dream about.  

What would happen if you figured out what was keeping the client up at night, and you did not have a solution?

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s