Art Linkletter had a popular TV show called Kids Say the Dardnest Things. He made a nice living talking to kids. Me, I make my living talking to customers. Honestly, I should talk to customers more than I do, but that is just how it goes in the big company marketing role I have now.
Just like the kids Art’s talked to, customers will surprise you with the things they say. Ask an open ended question and shut-up. Don’t just shut up, make sure you are listening and taking notes. Marketers are not really paid to just talk to customers, they are paid to listen to customers and then make something happen. Just talking to them is interesting, but not the stuff of prime time television these days.