Evaluating Sales Results

A typical sales team has more than a fair share of driven to succeed, money motivated individuals.  These can be among the most difficult to manage people in any organization.  To properly to manage the sales team and measure individual performance, it is imperative for the sales manager to establish a formal and documented evaluation process.

Marketing managers on the other hand, evaluate the sales performance of product lines with the intention of identifying growth opportunities and trends.  The marketing manager must know the actual sales and budgets and be capable of analyzing sales data.  The analysis leads to changes in the marketing mix and / or additional sales training to assure that sales plans are attained.


One response to “Evaluating Sales Results

  1. marketing managers should take some advice from the sales team to find out how a product line could be better marketed. The sales team are the people who are dealing with the customers so they have an idea of what types of things the customers are looking for within the product.

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