A typical sales team has more than a fair share of driven to succeed, money motivated individuals. These can be among the most difficult to manage people in any organization. To properly to manage the sales team and measure individual performance, it is imperative for the sales manager to establish a formal and documented evaluation process.
Marketing managers on the other hand, evaluate the sales performance of product lines with the intention of identifying growth opportunities and trends. The marketing manager must know the actual sales and budgets and be capable of analyzing sales data. The analysis leads to changes in the marketing mix and / or additional sales training to assure that sales plans are attained.