I enjoyed our class discussion on American Cars. From Cars.com, I found this ranking of, “Most American Cars.” The nation-dominant versus brand-dominant hierarchy captures the marketing insight that consumers will first consider the country (Germany, Japan, USA, Sweden, etc.) before considering the brand of car. “I want a German car, so I will look at BMW and Volkswagen.”
Cars.com’s American-Made Index highlights the cars that are built here, have the highest amount of domestic parts (greater than 75%), and are bought in the largest numbers by Americans.
As of 7/01/08
1. Ford F-150 (Missouri and Michigan)
2. Chevrolet Cobalt (Ohio)
3. Chevrolet Malibu (Kansas)
4. Pontiac G6 (Michigan)
5. Toyota Tundra (Indiana and Texas)
6- 10 Toyota Sienna, Honda Odyssey, Chevrolet Silverado, Chrysler Sebring, Ford Explorer.
For the full article and the information on the American Automobile Labeling Act, click here.