Cohorts are groups of people who experience the same meaningful events at the same chronological age.
Baby Boomers (1946 – 1964)
Key characteristics (1946 – 1954) : experimental, individualism, free-spirited, social cause oriented
Key characteristics (1955 – 1964) : less optimistic, pragmatic, general cynicism
Generation X (1965 – 1980) aka Gen X
Key characteristics: quest for emotional security, independent, informality, entrepreneurial
Generation Y (1978 – 1998) aka the Millennials or the Peter Pan Generation
Key characteristics: quest for physical security and safety, heightened fears, acceptance of change, technically savvy, environmental issues