When he was a reporter with the Washington Post, he covered business, science, and then served as the newspaper’s New York City bureau chief. Since 1996 he was a staff writer with The New Yorker magazine. In 1999, his profile of Ron Popeil won a National Magazine Award, and in 2005 he was named one of Time Magazine’s 100 Most Influential People.
Mr. Gladwell is the author of three books, The Tipping Point: How Little Things Make a Big Difference, Blink: The Power of Thinking Without Thinking, and Outliers: The Story of Success.
In his books, he often deals with social science, psychology, sociology and social psychology. In Outlier, he uses the interest in phenomena that lie outside normal experience in men and women that maybe puzzling for the rest of society. In Blink he is trying to stress the understanding of two seconds. What is goes on inside someone’s head when they engage in rapid cognition. The Tipping Point is an examination of the social epidemics that surround people. The book shows a new way of understanding why change often happens quickly and unexpectedly.