Definitions of Marketing

page 5

1. Short and good – “meeting needs profitably”
2. Marketing is an organizational function and set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.
* Marketing management is the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering and communicating superior customer value.

POLL Question

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8 responses to “Definitions of Marketing

  1. Marketing is everything an organization (company, non-profit, etc) does to acquire customers or clients and maintain a relationship with them. The ultimate goal of marketing is to match a company’s products and services to the people who need and want them in a way that makes a profit for the company or accomplishes the organization objective.

  2. tonja rogers-williams

    I do see the very important part of marketing, however, I see it as the tool to draw customers new & existing and customer service as the tool necessary to maintain customers.

  3. I never really realized how much influnce marketing has in the all the different areas of an organization. In the past when I thought about marketing, I only thought about it terms of advertising.

  4. The most important aspect of marketing that I have learned so far is that; a marketing purpose and strategy should be centered around the key concept that customer satisfaction is the main goal.

  5. Tonja Rogers-Williams

    It is interesting to observe how marketers will get around the invention of cable and satellite devices that give customers the option of skipping commercials. I personally try to avoid marketing at much as possible starting with commercials.

  6. Antionette Campbell

    I believe that marketing should focus more on the customer for satisfaction. The prime goal is to help the company products or services be a success by using the 4 P’s (product, place, promotion and price).

  7. It has been indicated that the marketing plan is one of the most important outputs of the marketing process. From what I have learned of marketing so far, it seems to be the most challenging output as well. There’s so much to know and yet it is impossible to know it all, so how do you determine when you know enough?

  8. I agree with chanel that I never knew how important marketing was to a company. I always thought it was just advertizing as well. As we go further in this course I realize that there is so much more to marketing than just the ads that I see on the billboards, and the commercials I see on the television. I am excited to learn about the different roles, and responsibilities of marketing in various organizations.

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